The Advertising Self-Regulation system is not a mere collection of rules to be complied with. The Code also regulates some services for industry operators so as to promote correct behaviour and discourage possible causes for law-suits.

Copy Advice

The Review Board issues, on request, copy advice about compliance with the Code of items of communication submitted to it in their final, though still unpublished form, in the interest of consumers.

[ See Procedure ]

Advertising Projects

The agency or the individual operator who is requested to submit a creative project, on the occasion of a tender or multiple consultation, may deposit their projects with the Istituto's Secretariat, for a period of three years from the date of such deposit, in order to prevent possible imitations.

Protective Aids

Single messages used to anticipate and protect a campaign may be deposited and published in accordance with the simple procedure provided by the Istituto. Such protection lasts eighteen months.

Marketing communication carried out abroad

Advertisers who wish to protect their communications made in other countries against possible imitations in Italy, may deposit specimens of their campaigns with the Istituto's Secretariat. Such deposits, made known to industry operators according to the Istituto's procedure, grant a priority right for a period of five years.